Jacob’s Coffee House concept sketches: Part II

September 12, 2011 § Leave a comment


I was asked to make the text bolder, so I looked at the clarity of the text and it’s readability. The teacup balloon got the seal of approval and the text was revised. I tried tried some different styles of hand lettering looking at old letterpress and vintage adverts. I went down two routes, a looser hand lettering style and as well as something more traditional.


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