Jacob’s Coffee House: The final stage!

September 21, 2011 § Leave a comment

So, two weeks ago I went down to Bath to meet the people at the coffee shop and get started. We decided that the balloon was too segmented from the text so instead we worked together to design some information that would inform the customers about what made their coffee special. Overall a great day working with some super lovely people and the coffee shop got just what they were looking for! All round happy!!




Jacob’s Coffee House concept sketches: Part II

September 12, 2011 § Leave a comment

I was asked to make the text bolder, so I looked at the clarity of the text and it’s readability. The teacup balloon got the seal of approval and the text was revised. I tried tried some different styles of hand lettering looking at old letterpress and vintage adverts. I went down two routes, a looser hand lettering style and as well as something more traditional.

Jacob’s Coffee House concept sketches: Part I

September 12, 2011 § Leave a comment

Here are some concept sketches I did for Jacob’s Coffee House in Bath (located right by the Abbey and the Pump rooms for those who want to drop by). The brief was very roughly, something eye catching that informs customers that there is room upstairs to enjoy your coffee. The text would fit neatly inside a door frame that leads the customers up some stairs so I tried to consider how imagery could ease the short walk up. I made some sketches to accompany the text, the interior of  the shop feels a little classic yet maybe a little eccentric but welcoming too? So I tried to go for something a wee bit wacky… like birds carrying cake… and a teacup balloon… an owl learning how to make coffee…

Some more concept sketches using the colour of the walls and showing some of my colour suggestions. I kept the colour palette simple and clean which I felt was in keeping with the interior of the shop.

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